OPen

Creative Direction

Brand Strategy

Graphic & UX/UI Design

Photography & Videography Production

Concept Development

Social Media

Client Relationships

Growth Marketing

Go-to-Market Strategy

Former Head of Creative & Strategy at Monecco—a brand development and marketing consultancy built on craft, strategy, conceptual depth, and refined digital execution. I've spent my career helping startups and established brands bring bold ideas to life, blending data-driven marketing with creativity to spark meaningful, lasting growth.

Rooted in a deep appreciation for beauty, intentional design, and thoughtful strategy, I approach every project with calm, clarity, and purpose—a philosophy shaped by my upbringing across Ho Chi Minh City, Washington DC, Oxford, Paris, Bali, Los Angeles, and New York City.

Education

Master in Management

Georgetown University McDonough School of Business, DC

Bachelor in Marketing and Economics

George Washington University, DC

Graphic Design & UX/UI Design

Shillington School of Design, NYC

1-year research program in Management, Economics, and Philosophy.

Oxford University, UK

Use this form to describe your project. You can also get in touch with me directly at mimi.uphan@gmail.com or 703 678 1138.  
Thank you! You will hear back from me within 24 hours.
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